How Amazon Global Selling Works
Amazon Global Selling (AGS) is a program designed to help sellers, including those based in India, expand their businesses and reach customers worldwide through Amazon's global marketplaces. It provides tools and services to facilitate international e-commerce, simplifying the process of selling products to customers in various countries.
The process of selling internationally through Amazon Global Selling involves several key steps:
Benefits for Indian Sellers
Choosing Where to Sell: Sellers need to decide which Amazon marketplaces they want to target. Amazon offers access to over 21 global marketplaces across the Americas, Europe, Asia-Pacific, and the Middle East and North Africa.
Creating Selling Accounts: Sellers must create separate Seller Central accounts for each region or country they intend to sell in. For instance, to sell in the US, a seller would need a North America and Brazil unified account.
Selecting Products: Sellers choose the products they want to sell in each country, considering factors like product demand and category restrictions.
Meeting Requirements: Sellers must comply with the tax, regulatory, compliance, safety, and listing requirements of each country.
Listing Products: Products are listed on the chosen marketplaces, often using tools like the Build International Listings tool to cross-list products and synchronize prices.
Shipping and Fulfillment: Sellers can choose between Fulfillment by Amazon (FBA) or Fulfilled by Merchant (FBM) to ship orders to customers.
Managing the Business: Amazon provides tools to manage and automate global operations, including currency conversion and advertising options.
Access to a Global Marketplace: It allows Indian sellers to reach millions of customers worldwide, expanding their market reach beyond India.
Simplified Logistics: Amazon handles shipping and logistics, simplifying international order fulfillment.
Local Currency Payments: Amazon facilitates payments in local currencies, making it easier for international customers to purchase products.
Multilingual Support: Amazon provides multilingual support to assist sellers with customer service and product listing translations.
Incentives: Amazon offers incentives to new sellers, such as credits for fulfillment costs and advertising.
Steps for Indian Sellers to Sell in the US
Costs and Fees
Decide What to Sell: Review US taxes, regulations, and Amazon's product requirements.
Create a North America and Brazil Unified Selling Account: This account allows selling in the US, Canada, Mexico, and Brazil.
Enroll Your Brand (Recommended): Enroll in Amazon Brand Registry to gain additional selling benefits and brand protection.
List Your Products: Use the Build International Listings tool to list products on Amazon.com.
Ship Inventory and Fulfill Customer Orders: Utilize FBA or FBM for order fulfillment.
Manage Your Business: Use Seller Central tools to manage global operations.
Important Considerations
Selling Plan Fees: Separate fees apply for different regions and countries. Linking global accounts can reduce the monthly fee.
Referral Fees: These fees vary by product category and are a percentage of the total price or a minimum amount.
Optional Service Costs: Additional costs may apply for services like FBA or Amazon Ads.
Product Requirements: Product requirements vary by country, so sellers must review taxes, regulations, and compliance standards for each market.
Taxes and Regulations: Sellers should explore how taxes and regulations affect their business in each country.
Bank Accounts: Sellers can use US bank accounts or Amazon Currency Converter to receive payments.
Brand Registry: Enrolling in Amazon Brand Registry is recommended for brand owners.
In summary, Amazon Global Selling provides a comprehensive platform for Indian sellers to expand their businesses internationally. By following the outlined steps and understanding the associated costs and requirements, sellers can tap into the vast potential of global e-commerce.
Amazon Global Selling provides a comprehensive platform for Indian sellers to expand their businesses internationally. By following the outlined steps and understanding the associated costs and requirements, sellers can tap into the vast potential of global e-commerce.